9. What two challenges must marketers overcome when marketing to Hispanic consumers? due This is a graded discussion: 100 points possible 49 Chapter 12 Discussion Question Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm's wholesalers (who sell to carpet, department, and furniture stores) and selling directly to these stores. What caution would you voice on this matter, and what type of information would you gather before making this decision? Unread