Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

9. Which one of the five major IMC tools below includes placing articles about noteworthy corporate accomplishments with news media, or managing negative community reaction

9. Which one of the five major IMC tools below includes placing articles about noteworthy corporate accomplishments with news media, or managing negative community reaction to a costly corporate mistake?

a. sales promotion

b. personal selling

c. direct marketing

d. public relations

e. permissions marketing

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Managing Controlling and Improving Quality

Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund

1st edition

471697915, 978-0471697916

More Books

Students also viewed these Marketing questions