9 Why is understanding which websites already rank for a keyword valuable to a company? Oa. It gives the company valuable insight as to whether its page should be indexed or not O b. It gives the company insight into the competition and how hard it will be to rank for the keyword. Oc. It allows companies to select where they would like their Isting to appear on the SERP O d. All of the above QUESTION 10 Which type of keywords are most likely to be searched for when a user is interested in a particular product and further along in the marketing funnel (ie close to making a purchase)? O a. Branded keywords O b. Non-branded keywords Oc Long-tall keywords Od. Short-tail keywords