9.1 Corporate Level Strategies I recommend the following corporate-level strategies for the Saree blouse tailoring business in Johor Bahru Malaysia: 1. To make a detailed business strategy with specific goals in mind. I will be able to see where your company is going and make sure everyone is on the same page because of this. 2. Determine a target audience and conduct market research. Finding my ideal customer and the problems they face will be easier with this information. 3. Get the best people in my field together. Build a team of experts who can assist me in achieving my goals. 4. Make a thorough marketing strategy. In order that, will be able to attract and keep customers with the help of a well-thought-out marketing strategy. 5. Quality and customer service are the keys to a successful business. Keeping customers happy necessitates providing high-quality goods and services. 6. Know my competition inside and out. To build a successful business, I'll need to know my competitors and what they are about to offer. 7. Re-evaluate and revise my plans on a regular basis. It's critical to review and update my strategies on a regular basis if I do want to stay on top of the game. Through this analysis, I will be select these two strategies which I do feel very important for me in order to succeed in my business. (i) To know about the competition inside and out. To build a successful business, I will need to know my competitors and what they have been offered. In order for me to sustain in the tailoring market I will need to compete with the other competitors so that I will have the ability to be in the top market with the healthy competition I believe there will be a success. (ii) Determine my target audience and conduct market research. Finding my ideal customer and the problems they face will be easier with this information and identify what they want. Make a thorough marketing strategy. As I will be able to attract and keep customers with the help of a well-thought-out marketing strategy. 9.2 Business Level Strategy In Johor Bahru, Malaysia, I recommend the following business-level strategies for the Saree blouse tailoring industry: 1. Become an expert in your field. Concentrate your efforts on a specific segment of the market that you can meet the needs of. 2. Quality and customer service are the keys to a successful business. Keeping customers happy is dependent on providing high-quality goods and services. 3. Make your goods and services stand out from the crowd. Make your products and services stand out from the competition by making them stand out from the competition. 4. Boost your company's visibility. If customers don't know about your company, they won't do business with you. Promote your brand's visibility through advertising and other forms of marketing. 5. Customers should be nurtured. Building and maintaining long-term relationships with customers is essential for business success. Provide excellent customer service and follow-up to encourage repeat business and referrals. 6. Invest in public relations and advertising. Investing in marketing and promotions