91. Which type of promotion uses buying allowances, push money, and free goods?

a. consumer promotion

b. trade promotion

c. sales force promotion

d. place promotion

92. The type of trade-promotion tool in which the manufacturer takes a fixed amount

off the list price on each case purchased during a stated period of time is called a(n):

a. discount.

b. allowance.

c. premium.

d. rebate.

93. The type of trade-promotion discount in which manufacturers agree to reduce the

price to the retailer in exchange for the retailers agreement to feature the

manufacturers products in some way is called a(n):

a. discount.

b. allowance.

c. premium.

d. rebate.