9:13 SINGLE PAGE - CASE ANALYSIS EXAMPLE (WITH ONE REFERENCE ONLY!) To: Professor Price Date: August 10, 2022 From: Student Name RE: MKT 300/Marketing Concepts Case Study Analysis Fall 2022 Semester Problem/Solution: Excessive discounting and price competition is eroding Regal Manufacturing's profits, hurting brand equity, and rising production costs. To address these issues, Regal Manufacturing should move to an everyday low-price strategy. Problem Background: Flat growth in the women's apparel industry and overcapacity have created intense price competition within the market. Failure of retailers to fully pass-through price discounts has reduced unit contribution without increasing volume. Increased discounting (up to 15%) has ended brand loyalty and threatens premium positioning. Basis of Recommendation: . Failure to take action now will lead to the continued decline in profits and do long-term damage to brand equity. . Lack of a stable price structure increases the variability of demand for products and production costs. . Alternative strategies risk alienating retailers and provoking competitors to undercut prices. Reference: Klebba, J. M., & Hamilton, J. G. (2007). Structured case analysis: Developing critical thinking skills in a marketing case course. Journal of Marketing Education, 29 (2), 132-139. Open in Browser Close9:12 CASE STUDY RUBRIC Problem definition reflects a critical concern in the PROBLEM/SOLUTION 20% case and is relevant to the class and current to topic being discussed. This is followed by a brief solution overview. Score: PROBLEM BACKGROUND: |20% Highlights key factors or cause courses of a problem. Score: BASIC RECOMMENDATION 5: 20% Highlights the reasons for challenges/problems and and suggests the effectiveness of possible solutions. Score RECOMMENDATION/ S: 20% Presents an overview and highlights the recommendation and next steps to comprehensively address challenges/problems. Score: NEXT STEPS: 20% Identifies specific, actionable steps that illustrate the "how-to" of the recommendation. Should be impactful with support analysis. Score: POSSIBLE SCORE: 100% TOTAL SCORE: Open in Browser Close9:12 II" ? @' Kendall Jenner Pepsi ad {2131 F]: An advertisement {ad} that caused the most outburst during 2017 and was called controversial, tone-deaf. plain stupid. It was accused of trivializing protests. the Black Lives Matter movement. the literal lifeordeath matters for people throughout history. All of this being undoubtedly true. In case you missed the ad. it shows Kendall Jenner. the TV star and model. ditching her pliotoslioot andjoining the protesting crowd with ridiculously vague posters. She then hands a can of Pepsi to a police officer. which he accepts. and the peace in the world seems to be restored. In 24 hours. Pepsi had to remove the ad from both TV and their ofcial YouTube channel due to the negative reaction that ooded the lntemet. The ad was named \"The best ad for Coke\". But it did produce loads of conversation. so Pepsi still won something. right?r Not necessarily. People.com reported that the ad cost at least $2 million to around $5 million. including Kendall's fee, with the media campaign costing approximately $l million. The fact that the ad was pulled indicated that sponsors believed it was damaging. Open in Browser Close