93805 Principles of Retailing T/R 02:30 PM - 03:50 PM - Introduction to Re Introduction to Retailing Progress You are on question 5 of 14 Describe how stores use Customer Relationship Management (CRM) systems today Stores use CRM to communicate more effectively with B2B clients Retailers use CRM to profile the demographics in their trading areas. They use data about current and future customers to understand the customer better in developing more profitable customer relationships Stores use CRM to manage their supply chain outcomes Previous Next Type here to