Question
9.Why is the consumer shopping and purchasing model presented within the text called a process model? Explain how understanding the process could affect a retailers
9.Why is the consumer shopping and purchasing model presented within the text called a process model? Explain how understanding the process could affect a retailers actions?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
