A$2$Z Inc. is a producer of a huge variety of consumer goods, from soaps to shower gels, and shampoos to detergents. It is a market leader in the United States and is planning to tap the immense potential in the emerging markets. Market research, however, indicates that the Brazilian culture and society are substantially different from their American counterparts. Their purchasing power is less than that of Americans. If the company wants to target the masses, which of the following options is most likely to succeed?