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A _ _ _ _ _ _ _ _ _ is a business arrangement under which one party allows another to operate an enterprise using
A is a business arrangement under which one party allows another to operate an enterprise using its trademark, logo product line, and methods of operation in return for a fee.
Question options:
license
franchise
certificate of proprietary usage
joint venture
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
