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A 24-item Likert scale survey was administered to 98 people to measure the constructs of Expectation, Quality, Value, Image, Satisfaction, COMP, and Loyality. Using the

A 24-item Likert scale survey was administered to 98 people to measure the constructs of Expectation, Quality, Value, Image, Satisfaction, COMP, and Loyality. Using the collected data (ECSI-DATA in Excel format), convert the data into a CVS format for import into the PLS-SEM tool. Perform the corresponding analyzes to export your results to a Word document to be sent through the Canvas platform and your PLS-SEM file evidence. Build a structural equation model in PLS-SEM, similar to the image shown. PLS-Algorithm - Route Analysis Bootstrapping Interpret each path coefficient in the model Interpret each t-value or p-value of each implication of the path model Interpret each result of the dependent or endogenous variables in the model.

CUEX1 CUEX2 CUEX3 CUSA1 CUSA2 CUSA3 CUSCO CUSL1 CUSL2 CUSL3 IMAG1 IMAG2 IMAG3 IMAG4 IMAG5 PERQ1 PERQ2 PERQ3 PERQ4 PERQ5 PERQ6 PERQ7 PERV1 PERV2
7 7 6 6 4 7 7 6 5 6 7 5 5 5 4 7 6 4 7 6 5 5 2 3
10 10 9 10 10 8 10 10 2 10 10 9 10 10 9 10 9 10 10 9 10 10 10 10
7 7 7 8 7 7 6 6 2 7 8 7 6 4 7 7 8 5 7 8 7 7 7 7
7 10 5 10 10 10 5 10 4 10 10 10 5 5 10 8 10 10 8 4 5 8 5 5
8 7 10 10 8 8 5 10 3 8 10 10 5 8 9 10 9 8 10 9 9 8 6 6
10 9 7 8 7 7 8 10 3 10 8 9 10 8 9 9 10 9 10 8 9 9 10 10
9 6 2 8 8 8 7 7 6 8 8 7 1 7 7 7 8 9 7 8 7 8 5 7
5 6 1 7 6 7 8 5 7 8 8 8 9 7 9 8 6 7 8 7 8 7 5 7
7 7 7 7 7 7 8 6 3 7 7 9 6 6 8 7 8 6 7 7 7 8 5 7
8 7 3 7 5 5 6 10 4 6 6 7 7 8 8 6 6 8 8 8 7 8 4 6
7 6 8 10 6 7 7 10 4 8 7 10 7 7 7 8 8 8 8 8 8 8 7 7
10 10 9 8 8 7 7 5 2 5 9 9 5 8 9 7 8 8 8 9 9 8 5 7
8 6 9 8 8 7 8 7 3 8 8 9 8 8 7 9 9 7 8 8 9 8 5 6
10 10 10 10 8 8 8 10 4 10 10 10 10 10 10 10 7 10 10 10 10 10 7 8
5 5 10 8 6 7 7 5 2 10 10 8 4 6 10 8 8 8 9 6 9 7 2 5
5 7 9 9 6 7 7 9 4 8 7 9 7 10 9 10 9 9 9 9 9 9 2 7
8 8 6 9 8 7 5 10 2 10 8 7 8 10 10 9 8 10 9 10 9 4 5 10
5 7 7 8 5 5 5 3 3 3 7 5 2 5 5 7 6 5 8 7 7 7 7 7
8 8 10 9 8 9 10 9 5 10 9 9 9 8 9 8 8 9 9 8 9 9 8 7
5 7 6 8 8 6 5 8 1 6 7 7 5 6 7 8 7 7 8 8 7 6 7 7
4 7 7 8 9 8 7 8 4 9 8 9 7 8 8 7 8 8 8 9 8 8 7 7
6 9 9 7 4 5 7 3 6 7 7 6 8 8 8 8 3 10 7 9 8 6 5 5
7 5 7 7 7 5 7 7 2 7 7 7 7 7 7 7 7 7 8 7 7 5 5 7
7 7 8 8 8 8 9 8 2 9 7 8 8 7 8 8 8 8 8 8 7 7 9 9
8 7 7 7 5 2 4 3 2 1 7 8 8 6 6 6 8 5 5 8 6 4 3 5
8 10 8 10 8 10 10 10 8 10 10 10 10 10 10 10 10 10 10 10 10 10 8 8
8 8 8 8 5 7 5 7 3 7 10 10 7 8 8 8 8 8 8 8 8 7 7 7
8 8 10 8 5 7 5 10 10 8 2 8 5 8 1 5 5 5 5 5 5 5 10 10
6 7 7 8 7 7 7 9 5 8 7 8 8 7 7 8 7 8 7 7 7 8 7 8
7 10 10 10 10 9 8 10 8 10 10 10 8 10 10 10 10 9 10 9 10 9 8 10
6 8 7 9 8 8 8 8 3 10 9 9 5 7 8 9 9 8 9 8 9 8 8 9
7 7 6 8 5 5 3 5 3 4 7 7 7 7 7 8 7 7 8 8 7 7 5 5
5 10 5 7 5 9 7 10 1 10 9 7 7 10 10 5 7 10 5 7 7 10 5 10
7 7 10 6 9 10 10 10 3 8 8 8 7 10 8 10 6 10 10 10 10 7 8 7
10 5 10 7 3 1 1 1 5 1 7 10 5 6 5 5 1 5 5 5 5 1 1 1
10 8 10 7 7 7 10 7 2 8 10 7 7 10 10 8 4 10 4 10 10 8 8 7
7 6 9 7 7 3 1 3 6 2 7 9 6 6 6 9 10 6 9 7 9 5 3 5
8 7 5 8 5 7 7 9 3 6 8 7 7 5 8 8 7 7 8 7 7 7 6 5
8 7 7 10 7 9 10 10 10 9 10 10 5 7 7 9 10 9 10 9 10 8 9 9
7 7 8 8 7 7 6 10 4 9 6 7 8 7 8 8 7 7 8 8 8 7 6 8
10 10 10 10 9 9 10 8 3 10 8 8 5 8 10 8 10 10 10 9 10 7 8 8
9 8 7 8 7 9 5 9 10 8 7 8 7 9 9 9 7 9 8 8 8 9 8 7
5 7 5 10 10 8 10 10 2 10 8 7 10 10 10 10 8 10 10 9 8 10 8 10
8 7 7 7 7 8 4 6 2 9 6 6 7 7 6 7 8 8 8 5 8 7 4 5
8 9 10 10 10 10 10 8 7 10 10 10 8 10 10 10 10 10 10 9 9 10 8 10
8 8 10 9 8 8 8 7 6 1 10 6 7 10 10 10 7 10 9 10 10 10 8 7
8 7 10 8 6 7 10 5 2 7 10 8 5 8 7 9 10 9 8 7 8 8 2 5
7 8 5 8 7 8 9 8 7 8 7 7 7 8 7 8 8 8 7 8 8 8 7 8
6 10 5 6 5 4 3 4 1 4 6 8 1 2 5 6 7 1 7 6 6 2 3 4
10 8 1 7 4 6 10 4 2 7 5 10 1 5 9 6 9 9 10 9 9 7 1 2
8 8 10 8 10 8 10 10 3 8 8 10 7 10 8 8 6 10 7 8 8 10 4 7
6 6 8 7 6 7 7 6 2 7 8 7 7 8 7 8 6 7 7 6 7 6 5 6
8 5 9 9 8 7 5 7 3 10 8 7 8 7 7 9 10 7 9 7 8 8 8 8
10 8 8 8 7 7 8 8 6 8 5 8 1 10 7 8 8 8 10 8 6 6 8 7
7 7 5 8 6 7 7 7 4 7 7 8 7 7 7 7 7 7 8 7 8 8 8 7
9 8 6 8 7 7 6 7 2 7 7 5 7 7 8 7 7 9 7 8 7 8 8 7
7 5 8 5 2 6 7 5 10 5 8 9 2 7 9 8 5 6 5 6 5 2 5 5
7 7 9 9 8 8 9 8 4 8 9 9 8 8 10 9 7 10 10 8 8 10 8 8
10 8 8 10 8 10 10 10 5 10 9 10 7 10 8 10 9 8 9 8 9 8 8 9
6 8 5 8 7 7 5 7 6 5 7 7 7 8 7 8 7 8 7 7 8 8 6 6
9 9 1 6 4 6 4 7 2 4 7 6 8 5 7 6 7 6 6 7 7 6 4 4
7 5 7 9 7 7 7 8 7 8 8 8 4 8 7 8 9 9 7 7 9 9 7 7
9 7 9 8 7 8 9 7 3 9 7 7 8 8 9 7 7 8 8 8 8 8 9 8
6 7 8 7 5 7 6 10 7 6 8 8 1 5 8 8 8 3 4 7 8 5 5 6
9 7 8 7 7 6 6 2 5 3 7 8 8 8 4 8 7 8 8 9 6 7 6 7
8 8 7 9 7 6 6 6 2 6 8 9 6 9 8 8 9 8 9 9 9 9 2 6
8 10 8 8 8 7 7 7 9 6 8 4 9 8 6 8 8 8 10 8 10 10 7 7
8 8 8 6 1 4 4 1 7 4 7 7 7 7 7 6 5 8 7 8 7 7 5 5
9 6 7 8 7 8 7 9 7 8 8 7 6 8 9 8 7 7 8 9 9 8 6 7
8 7 8 7 6 7 10 7 3 8 8 7 5 8 8 7 8 8 9 8 8 9 6 6
7 7 8 9 7 8 7 7 3 9 7 9 7 8 9 8 8 8 9 9 8 9 7 7
10 10 10 10 6 9 10 5 4 8 10 10 5 8 8 10 9 9 10 10 9 8 7 7
8 10 7 10 10 10 10 1 5 1 9 10 7 7 10 8 10 10 10 10 10 10 1 1
8 6 4 7 6 5 5 7 6 5 5 7 7 5 7 7 7 5 7 7 7 6 7 7
8 10 10 7 1 7 6 10 5 5 8 7 7 7 7 7 7 8 7 8 7 8 7 7
8 2 9 7 6 6 7 8 5 6 4 6 4 5 7 8 7 6 7 8 8 6 4 4
9 9 10 7 6 9 9 8 4 9 7 7 7 7 8 7 8 8 8 8 8 8 8 8
6 5 5 8 7 6 5 10 6 8 6 6 8 7 7 7 6 4 7 6 6 7 5 5
8 6 7 8 6 7 7 8 6 8 7 8 8 8 7 8 7 7 8 7 8 8 6 6
7 8 7 7 8 7 7 8 1 8 8 7 7 6 7 8 7 7 8 8 8 6 7 7
9 8 9 8 9 8 7 8 10 10 8 9 8 8 9 9 9 9 10 9 9 9 7 7
8 6 4 8 4 8 8 9 6 8 8 7 7 9 8 8 8 8 8 7 7 7 7 8
8 8 8 9 9 10 8 10 6 10 8 9 7 9 8 9 8 10 9 9 7 9 7 8
7 7 6 8 6 6 6 7 4 6 7 6 6 7 8 8 7 8 8 9 7 7 6 7
8 6 8 8 7 6 8 8 4 5 7 7 4 8 8 8 8 8 7 8 7 7 6 7
8 5 3 7 9 7 7 9 4 5 8 6 8 8 9 7 5 9 9 9 8 10 4 8
9 8 10 8 9 10 9 10 3 10 9 9 6 8 9 9 9 8 8 9 9 9 8 9
9 10 8 8 7 9 9 10 8 8 9 8 7 9 9 9 8 9 9 9 9 9 9 9
8 7 8 9 8 8 10 10 2 10 7 8 6 9 8 9 8 8 7 7 9 7 7 8
7 7 7 7 9 8 9 8 9 9 7 8 7 10 8 8 9 10 8 10 9 9 7 8
8 8 8 10 8 7 10 10 10 8 9 10 10 8 8 9 10 9 10 10 8 9 8 8
8 7 7 8 8 7 6 6 3 8 8 8 6 7 7 7 8 6 8 7 6 7 6 7
8 9 7 8 9 9 9 10 2 9 8 8 8 9 9 9 8 9 8 9 8 9 7 8
6 8 6 7 8 7 7 8 10 5 6 8 7 7 9 8 5 8 10 8 7 6 8 6
7 5 7 5 2 3 1 1 2 1 2 7 7 2 5 4 8 2 3 4 4 4 4 4
7 8 10 8 8 10 9 10 8 9 9 9 10 10 9 9 8 10 7 9 8 9 8 10
8 5 8 8 8 9 8 9 6 9 9 8 7 7 7 9 8 7 9 8 9 10 9 8
7 6 8 8 6 7 7 7 3 8 7 7 6 7 7 8 8 7 7 6 7 7 7 7

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