Question
A 24-item Likert scale survey was administered to 98 people to measure the constructs of Expectation, Quality, Value, Image, Satisfaction, COMP, and Loyality. Using the
A 24-item Likert scale survey was administered to 98 people to measure the constructs of Expectation, Quality, Value, Image, Satisfaction, COMP, and Loyality. Using the collected data (ECSI-DATA in Excel format), convert the data into a CVS format for import into the PLS-SEM tool. Perform the corresponding analyzes to export your results to a Word document to be sent through the Canvas platform and your PLS-SEM file evidence. Build a structural equation model in PLS-SEM, similar to the image shown. PLS-Algorithm - Route Analysis Bootstrapping Interpret each path coefficient in the model Interpret each t-value or p-value of each implication of the path model Interpret each result of the dependent or endogenous variables in the model.
CUEX1 | CUEX2 | CUEX3 | CUSA1 | CUSA2 | CUSA3 | CUSCO | CUSL1 | CUSL2 | CUSL3 | IMAG1 | IMAG2 | IMAG3 | IMAG4 | IMAG5 | PERQ1 | PERQ2 | PERQ3 | PERQ4 | PERQ5 | PERQ6 | PERQ7 | PERV1 | PERV2 |
7 | 7 | 6 | 6 | 4 | 7 | 7 | 6 | 5 | 6 | 7 | 5 | 5 | 5 | 4 | 7 | 6 | 4 | 7 | 6 | 5 | 5 | 2 | 3 |
10 | 10 | 9 | 10 | 10 | 8 | 10 | 10 | 2 | 10 | 10 | 9 | 10 | 10 | 9 | 10 | 9 | 10 | 10 | 9 | 10 | 10 | 10 | 10 |
7 | 7 | 7 | 8 | 7 | 7 | 6 | 6 | 2 | 7 | 8 | 7 | 6 | 4 | 7 | 7 | 8 | 5 | 7 | 8 | 7 | 7 | 7 | 7 |
7 | 10 | 5 | 10 | 10 | 10 | 5 | 10 | 4 | 10 | 10 | 10 | 5 | 5 | 10 | 8 | 10 | 10 | 8 | 4 | 5 | 8 | 5 | 5 |
8 | 7 | 10 | 10 | 8 | 8 | 5 | 10 | 3 | 8 | 10 | 10 | 5 | 8 | 9 | 10 | 9 | 8 | 10 | 9 | 9 | 8 | 6 | 6 |
10 | 9 | 7 | 8 | 7 | 7 | 8 | 10 | 3 | 10 | 8 | 9 | 10 | 8 | 9 | 9 | 10 | 9 | 10 | 8 | 9 | 9 | 10 | 10 |
9 | 6 | 2 | 8 | 8 | 8 | 7 | 7 | 6 | 8 | 8 | 7 | 1 | 7 | 7 | 7 | 8 | 9 | 7 | 8 | 7 | 8 | 5 | 7 |
5 | 6 | 1 | 7 | 6 | 7 | 8 | 5 | 7 | 8 | 8 | 8 | 9 | 7 | 9 | 8 | 6 | 7 | 8 | 7 | 8 | 7 | 5 | 7 |
7 | 7 | 7 | 7 | 7 | 7 | 8 | 6 | 3 | 7 | 7 | 9 | 6 | 6 | 8 | 7 | 8 | 6 | 7 | 7 | 7 | 8 | 5 | 7 |
8 | 7 | 3 | 7 | 5 | 5 | 6 | 10 | 4 | 6 | 6 | 7 | 7 | 8 | 8 | 6 | 6 | 8 | 8 | 8 | 7 | 8 | 4 | 6 |
7 | 6 | 8 | 10 | 6 | 7 | 7 | 10 | 4 | 8 | 7 | 10 | 7 | 7 | 7 | 8 | 8 | 8 | 8 | 8 | 8 | 8 | 7 | 7 |
10 | 10 | 9 | 8 | 8 | 7 | 7 | 5 | 2 | 5 | 9 | 9 | 5 | 8 | 9 | 7 | 8 | 8 | 8 | 9 | 9 | 8 | 5 | 7 |
8 | 6 | 9 | 8 | 8 | 7 | 8 | 7 | 3 | 8 | 8 | 9 | 8 | 8 | 7 | 9 | 9 | 7 | 8 | 8 | 9 | 8 | 5 | 6 |
10 | 10 | 10 | 10 | 8 | 8 | 8 | 10 | 4 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 7 | 10 | 10 | 10 | 10 | 10 | 7 | 8 |
5 | 5 | 10 | 8 | 6 | 7 | 7 | 5 | 2 | 10 | 10 | 8 | 4 | 6 | 10 | 8 | 8 | 8 | 9 | 6 | 9 | 7 | 2 | 5 |
5 | 7 | 9 | 9 | 6 | 7 | 7 | 9 | 4 | 8 | 7 | 9 | 7 | 10 | 9 | 10 | 9 | 9 | 9 | 9 | 9 | 9 | 2 | 7 |
8 | 8 | 6 | 9 | 8 | 7 | 5 | 10 | 2 | 10 | 8 | 7 | 8 | 10 | 10 | 9 | 8 | 10 | 9 | 10 | 9 | 4 | 5 | 10 |
5 | 7 | 7 | 8 | 5 | 5 | 5 | 3 | 3 | 3 | 7 | 5 | 2 | 5 | 5 | 7 | 6 | 5 | 8 | 7 | 7 | 7 | 7 | 7 |
8 | 8 | 10 | 9 | 8 | 9 | 10 | 9 | 5 | 10 | 9 | 9 | 9 | 8 | 9 | 8 | 8 | 9 | 9 | 8 | 9 | 9 | 8 | 7 |
5 | 7 | 6 | 8 | 8 | 6 | 5 | 8 | 1 | 6 | 7 | 7 | 5 | 6 | 7 | 8 | 7 | 7 | 8 | 8 | 7 | 6 | 7 | 7 |
4 | 7 | 7 | 8 | 9 | 8 | 7 | 8 | 4 | 9 | 8 | 9 | 7 | 8 | 8 | 7 | 8 | 8 | 8 | 9 | 8 | 8 | 7 | 7 |
6 | 9 | 9 | 7 | 4 | 5 | 7 | 3 | 6 | 7 | 7 | 6 | 8 | 8 | 8 | 8 | 3 | 10 | 7 | 9 | 8 | 6 | 5 | 5 |
7 | 5 | 7 | 7 | 7 | 5 | 7 | 7 | 2 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 7 | 8 | 7 | 7 | 5 | 5 | 7 |
7 | 7 | 8 | 8 | 8 | 8 | 9 | 8 | 2 | 9 | 7 | 8 | 8 | 7 | 8 | 8 | 8 | 8 | 8 | 8 | 7 | 7 | 9 | 9 |
8 | 7 | 7 | 7 | 5 | 2 | 4 | 3 | 2 | 1 | 7 | 8 | 8 | 6 | 6 | 6 | 8 | 5 | 5 | 8 | 6 | 4 | 3 | 5 |
8 | 10 | 8 | 10 | 8 | 10 | 10 | 10 | 8 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 8 | 8 |
8 | 8 | 8 | 8 | 5 | 7 | 5 | 7 | 3 | 7 | 10 | 10 | 7 | 8 | 8 | 8 | 8 | 8 | 8 | 8 | 8 | 7 | 7 | 7 |
8 | 8 | 10 | 8 | 5 | 7 | 5 | 10 | 10 | 8 | 2 | 8 | 5 | 8 | 1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 10 | 10 |
6 | 7 | 7 | 8 | 7 | 7 | 7 | 9 | 5 | 8 | 7 | 8 | 8 | 7 | 7 | 8 | 7 | 8 | 7 | 7 | 7 | 8 | 7 | 8 |
7 | 10 | 10 | 10 | 10 | 9 | 8 | 10 | 8 | 10 | 10 | 10 | 8 | 10 | 10 | 10 | 10 | 9 | 10 | 9 | 10 | 9 | 8 | 10 |
6 | 8 | 7 | 9 | 8 | 8 | 8 | 8 | 3 | 10 | 9 | 9 | 5 | 7 | 8 | 9 | 9 | 8 | 9 | 8 | 9 | 8 | 8 | 9 |
7 | 7 | 6 | 8 | 5 | 5 | 3 | 5 | 3 | 4 | 7 | 7 | 7 | 7 | 7 | 8 | 7 | 7 | 8 | 8 | 7 | 7 | 5 | 5 |
5 | 10 | 5 | 7 | 5 | 9 | 7 | 10 | 1 | 10 | 9 | 7 | 7 | 10 | 10 | 5 | 7 | 10 | 5 | 7 | 7 | 10 | 5 | 10 |
7 | 7 | 10 | 6 | 9 | 10 | 10 | 10 | 3 | 8 | 8 | 8 | 7 | 10 | 8 | 10 | 6 | 10 | 10 | 10 | 10 | 7 | 8 | 7 |
10 | 5 | 10 | 7 | 3 | 1 | 1 | 1 | 5 | 1 | 7 | 10 | 5 | 6 | 5 | 5 | 1 | 5 | 5 | 5 | 5 | 1 | 1 | 1 |
10 | 8 | 10 | 7 | 7 | 7 | 10 | 7 | 2 | 8 | 10 | 7 | 7 | 10 | 10 | 8 | 4 | 10 | 4 | 10 | 10 | 8 | 8 | 7 |
7 | 6 | 9 | 7 | 7 | 3 | 1 | 3 | 6 | 2 | 7 | 9 | 6 | 6 | 6 | 9 | 10 | 6 | 9 | 7 | 9 | 5 | 3 | 5 |
8 | 7 | 5 | 8 | 5 | 7 | 7 | 9 | 3 | 6 | 8 | 7 | 7 | 5 | 8 | 8 | 7 | 7 | 8 | 7 | 7 | 7 | 6 | 5 |
8 | 7 | 7 | 10 | 7 | 9 | 10 | 10 | 10 | 9 | 10 | 10 | 5 | 7 | 7 | 9 | 10 | 9 | 10 | 9 | 10 | 8 | 9 | 9 |
7 | 7 | 8 | 8 | 7 | 7 | 6 | 10 | 4 | 9 | 6 | 7 | 8 | 7 | 8 | 8 | 7 | 7 | 8 | 8 | 8 | 7 | 6 | 8 |
10 | 10 | 10 | 10 | 9 | 9 | 10 | 8 | 3 | 10 | 8 | 8 | 5 | 8 | 10 | 8 | 10 | 10 | 10 | 9 | 10 | 7 | 8 | 8 |
9 | 8 | 7 | 8 | 7 | 9 | 5 | 9 | 10 | 8 | 7 | 8 | 7 | 9 | 9 | 9 | 7 | 9 | 8 | 8 | 8 | 9 | 8 | 7 |
5 | 7 | 5 | 10 | 10 | 8 | 10 | 10 | 2 | 10 | 8 | 7 | 10 | 10 | 10 | 10 | 8 | 10 | 10 | 9 | 8 | 10 | 8 | 10 |
8 | 7 | 7 | 7 | 7 | 8 | 4 | 6 | 2 | 9 | 6 | 6 | 7 | 7 | 6 | 7 | 8 | 8 | 8 | 5 | 8 | 7 | 4 | 5 |
8 | 9 | 10 | 10 | 10 | 10 | 10 | 8 | 7 | 10 | 10 | 10 | 8 | 10 | 10 | 10 | 10 | 10 | 10 | 9 | 9 | 10 | 8 | 10 |
8 | 8 | 10 | 9 | 8 | 8 | 8 | 7 | 6 | 1 | 10 | 6 | 7 | 10 | 10 | 10 | 7 | 10 | 9 | 10 | 10 | 10 | 8 | 7 |
8 | 7 | 10 | 8 | 6 | 7 | 10 | 5 | 2 | 7 | 10 | 8 | 5 | 8 | 7 | 9 | 10 | 9 | 8 | 7 | 8 | 8 | 2 | 5 |
7 | 8 | 5 | 8 | 7 | 8 | 9 | 8 | 7 | 8 | 7 | 7 | 7 | 8 | 7 | 8 | 8 | 8 | 7 | 8 | 8 | 8 | 7 | 8 |
6 | 10 | 5 | 6 | 5 | 4 | 3 | 4 | 1 | 4 | 6 | 8 | 1 | 2 | 5 | 6 | 7 | 1 | 7 | 6 | 6 | 2 | 3 | 4 |
10 | 8 | 1 | 7 | 4 | 6 | 10 | 4 | 2 | 7 | 5 | 10 | 1 | 5 | 9 | 6 | 9 | 9 | 10 | 9 | 9 | 7 | 1 | 2 |
8 | 8 | 10 | 8 | 10 | 8 | 10 | 10 | 3 | 8 | 8 | 10 | 7 | 10 | 8 | 8 | 6 | 10 | 7 | 8 | 8 | 10 | 4 | 7 |
6 | 6 | 8 | 7 | 6 | 7 | 7 | 6 | 2 | 7 | 8 | 7 | 7 | 8 | 7 | 8 | 6 | 7 | 7 | 6 | 7 | 6 | 5 | 6 |
8 | 5 | 9 | 9 | 8 | 7 | 5 | 7 | 3 | 10 | 8 | 7 | 8 | 7 | 7 | 9 | 10 | 7 | 9 | 7 | 8 | 8 | 8 | 8 |
10 | 8 | 8 | 8 | 7 | 7 | 8 | 8 | 6 | 8 | 5 | 8 | 1 | 10 | 7 | 8 | 8 | 8 | 10 | 8 | 6 | 6 | 8 | 7 |
7 | 7 | 5 | 8 | 6 | 7 | 7 | 7 | 4 | 7 | 7 | 8 | 7 | 7 | 7 | 7 | 7 | 7 | 8 | 7 | 8 | 8 | 8 | 7 |
9 | 8 | 6 | 8 | 7 | 7 | 6 | 7 | 2 | 7 | 7 | 5 | 7 | 7 | 8 | 7 | 7 | 9 | 7 | 8 | 7 | 8 | 8 | 7 |
7 | 5 | 8 | 5 | 2 | 6 | 7 | 5 | 10 | 5 | 8 | 9 | 2 | 7 | 9 | 8 | 5 | 6 | 5 | 6 | 5 | 2 | 5 | 5 |
7 | 7 | 9 | 9 | 8 | 8 | 9 | 8 | 4 | 8 | 9 | 9 | 8 | 8 | 10 | 9 | 7 | 10 | 10 | 8 | 8 | 10 | 8 | 8 |
10 | 8 | 8 | 10 | 8 | 10 | 10 | 10 | 5 | 10 | 9 | 10 | 7 | 10 | 8 | 10 | 9 | 8 | 9 | 8 | 9 | 8 | 8 | 9 |
6 | 8 | 5 | 8 | 7 | 7 | 5 | 7 | 6 | 5 | 7 | 7 | 7 | 8 | 7 | 8 | 7 | 8 | 7 | 7 | 8 | 8 | 6 | 6 |
9 | 9 | 1 | 6 | 4 | 6 | 4 | 7 | 2 | 4 | 7 | 6 | 8 | 5 | 7 | 6 | 7 | 6 | 6 | 7 | 7 | 6 | 4 | 4 |
7 | 5 | 7 | 9 | 7 | 7 | 7 | 8 | 7 | 8 | 8 | 8 | 4 | 8 | 7 | 8 | 9 | 9 | 7 | 7 | 9 | 9 | 7 | 7 |
9 | 7 | 9 | 8 | 7 | 8 | 9 | 7 | 3 | 9 | 7 | 7 | 8 | 8 | 9 | 7 | 7 | 8 | 8 | 8 | 8 | 8 | 9 | 8 |
6 | 7 | 8 | 7 | 5 | 7 | 6 | 10 | 7 | 6 | 8 | 8 | 1 | 5 | 8 | 8 | 8 | 3 | 4 | 7 | 8 | 5 | 5 | 6 |
9 | 7 | 8 | 7 | 7 | 6 | 6 | 2 | 5 | 3 | 7 | 8 | 8 | 8 | 4 | 8 | 7 | 8 | 8 | 9 | 6 | 7 | 6 | 7 |
8 | 8 | 7 | 9 | 7 | 6 | 6 | 6 | 2 | 6 | 8 | 9 | 6 | 9 | 8 | 8 | 9 | 8 | 9 | 9 | 9 | 9 | 2 | 6 |
8 | 10 | 8 | 8 | 8 | 7 | 7 | 7 | 9 | 6 | 8 | 4 | 9 | 8 | 6 | 8 | 8 | 8 | 10 | 8 | 10 | 10 | 7 | 7 |
8 | 8 | 8 | 6 | 1 | 4 | 4 | 1 | 7 | 4 | 7 | 7 | 7 | 7 | 7 | 6 | 5 | 8 | 7 | 8 | 7 | 7 | 5 | 5 |
9 | 6 | 7 | 8 | 7 | 8 | 7 | 9 | 7 | 8 | 8 | 7 | 6 | 8 | 9 | 8 | 7 | 7 | 8 | 9 | 9 | 8 | 6 | 7 |
8 | 7 | 8 | 7 | 6 | 7 | 10 | 7 | 3 | 8 | 8 | 7 | 5 | 8 | 8 | 7 | 8 | 8 | 9 | 8 | 8 | 9 | 6 | 6 |
7 | 7 | 8 | 9 | 7 | 8 | 7 | 7 | 3 | 9 | 7 | 9 | 7 | 8 | 9 | 8 | 8 | 8 | 9 | 9 | 8 | 9 | 7 | 7 |
10 | 10 | 10 | 10 | 6 | 9 | 10 | 5 | 4 | 8 | 10 | 10 | 5 | 8 | 8 | 10 | 9 | 9 | 10 | 10 | 9 | 8 | 7 | 7 |
8 | 10 | 7 | 10 | 10 | 10 | 10 | 1 | 5 | 1 | 9 | 10 | 7 | 7 | 10 | 8 | 10 | 10 | 10 | 10 | 10 | 10 | 1 | 1 |
8 | 6 | 4 | 7 | 6 | 5 | 5 | 7 | 6 | 5 | 5 | 7 | 7 | 5 | 7 | 7 | 7 | 5 | 7 | 7 | 7 | 6 | 7 | 7 |
8 | 10 | 10 | 7 | 1 | 7 | 6 | 10 | 5 | 5 | 8 | 7 | 7 | 7 | 7 | 7 | 7 | 8 | 7 | 8 | 7 | 8 | 7 | 7 |
8 | 2 | 9 | 7 | 6 | 6 | 7 | 8 | 5 | 6 | 4 | 6 | 4 | 5 | 7 | 8 | 7 | 6 | 7 | 8 | 8 | 6 | 4 | 4 |
9 | 9 | 10 | 7 | 6 | 9 | 9 | 8 | 4 | 9 | 7 | 7 | 7 | 7 | 8 | 7 | 8 | 8 | 8 | 8 | 8 | 8 | 8 | 8 |
6 | 5 | 5 | 8 | 7 | 6 | 5 | 10 | 6 | 8 | 6 | 6 | 8 | 7 | 7 | 7 | 6 | 4 | 7 | 6 | 6 | 7 | 5 | 5 |
8 | 6 | 7 | 8 | 6 | 7 | 7 | 8 | 6 | 8 | 7 | 8 | 8 | 8 | 7 | 8 | 7 | 7 | 8 | 7 | 8 | 8 | 6 | 6 |
7 | 8 | 7 | 7 | 8 | 7 | 7 | 8 | 1 | 8 | 8 | 7 | 7 | 6 | 7 | 8 | 7 | 7 | 8 | 8 | 8 | 6 | 7 | 7 |
9 | 8 | 9 | 8 | 9 | 8 | 7 | 8 | 10 | 10 | 8 | 9 | 8 | 8 | 9 | 9 | 9 | 9 | 10 | 9 | 9 | 9 | 7 | 7 |
8 | 6 | 4 | 8 | 4 | 8 | 8 | 9 | 6 | 8 | 8 | 7 | 7 | 9 | 8 | 8 | 8 | 8 | 8 | 7 | 7 | 7 | 7 | 8 |
8 | 8 | 8 | 9 | 9 | 10 | 8 | 10 | 6 | 10 | 8 | 9 | 7 | 9 | 8 | 9 | 8 | 10 | 9 | 9 | 7 | 9 | 7 | 8 |
7 | 7 | 6 | 8 | 6 | 6 | 6 | 7 | 4 | 6 | 7 | 6 | 6 | 7 | 8 | 8 | 7 | 8 | 8 | 9 | 7 | 7 | 6 | 7 |
8 | 6 | 8 | 8 | 7 | 6 | 8 | 8 | 4 | 5 | 7 | 7 | 4 | 8 | 8 | 8 | 8 | 8 | 7 | 8 | 7 | 7 | 6 | 7 |
8 | 5 | 3 | 7 | 9 | 7 | 7 | 9 | 4 | 5 | 8 | 6 | 8 | 8 | 9 | 7 | 5 | 9 | 9 | 9 | 8 | 10 | 4 | 8 |
9 | 8 | 10 | 8 | 9 | 10 | 9 | 10 | 3 | 10 | 9 | 9 | 6 | 8 | 9 | 9 | 9 | 8 | 8 | 9 | 9 | 9 | 8 | 9 |
9 | 10 | 8 | 8 | 7 | 9 | 9 | 10 | 8 | 8 | 9 | 8 | 7 | 9 | 9 | 9 | 8 | 9 | 9 | 9 | 9 | 9 | 9 | 9 |
8 | 7 | 8 | 9 | 8 | 8 | 10 | 10 | 2 | 10 | 7 | 8 | 6 | 9 | 8 | 9 | 8 | 8 | 7 | 7 | 9 | 7 | 7 | 8 |
7 | 7 | 7 | 7 | 9 | 8 | 9 | 8 | 9 | 9 | 7 | 8 | 7 | 10 | 8 | 8 | 9 | 10 | 8 | 10 | 9 | 9 | 7 | 8 |
8 | 8 | 8 | 10 | 8 | 7 | 10 | 10 | 10 | 8 | 9 | 10 | 10 | 8 | 8 | 9 | 10 | 9 | 10 | 10 | 8 | 9 | 8 | 8 |
8 | 7 | 7 | 8 | 8 | 7 | 6 | 6 | 3 | 8 | 8 | 8 | 6 | 7 | 7 | 7 | 8 | 6 | 8 | 7 | 6 | 7 | 6 | 7 |
8 | 9 | 7 | 8 | 9 | 9 | 9 | 10 | 2 | 9 | 8 | 8 | 8 | 9 | 9 | 9 | 8 | 9 | 8 | 9 | 8 | 9 | 7 | 8 |
6 | 8 | 6 | 7 | 8 | 7 | 7 | 8 | 10 | 5 | 6 | 8 | 7 | 7 | 9 | 8 | 5 | 8 | 10 | 8 | 7 | 6 | 8 | 6 |
7 | 5 | 7 | 5 | 2 | 3 | 1 | 1 | 2 | 1 | 2 | 7 | 7 | 2 | 5 | 4 | 8 | 2 | 3 | 4 | 4 | 4 | 4 | 4 |
7 | 8 | 10 | 8 | 8 | 10 | 9 | 10 | 8 | 9 | 9 | 9 | 10 | 10 | 9 | 9 | 8 | 10 | 7 | 9 | 8 | 9 | 8 | 10 |
8 | 5 | 8 | 8 | 8 | 9 | 8 | 9 | 6 | 9 | 9 | 8 | 7 | 7 | 7 | 9 | 8 | 7 | 9 | 8 | 9 | 10 | 9 | 8 |
7 | 6 | 8 | 8 | 6 | 7 | 7 | 7 | 3 | 8 | 7 | 7 | 6 | 7 | 7 | 8 | 8 | 7 | 7 | 6 | 7 | 7 | 7 | 7 |
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