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A 30-minute massage at Massage Envy costs on average about $50. A massage at The Woodhouse Day Spa in contrasts costs about $125 for a
A 30-minute massage at Massage Envy costs on average about $50. A massage at The Woodhouse Day Spa in contrasts costs about $125 for a 30-minute massage. Unlike physical products whose price is largely dependent on the quality of materials used to produce it, the price of services is often harder to determine. What can contribute to the price disparity in the example above? Include in your discussion the characteristics of services discussed in Chapter 13 and presented in the video clips in this module
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