A 30-second commercial aired during Superbowl 53, February 3, 2019 cost at least $5 million!!! That was about 75% higher than the 2005 Superbowl price!! And NBC reported that the commercial time was 100% sold out 2 days before thebroadcastwith record breaking ad revenues!!

What are the pros and cons of spending so much money for a 30-second commercial that usually costs about $500,000 (1/10 the cost!!) during other US national broadcasts?Consider this from the perspective of advertising value and price value.