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(A) A manager needs to continuously create resources and benchmark against best practices. Explain how you could use the VRIO framework to benchmark a firm

(A) A manager needs to continuously create resources and benchmark against best practices. Explain how you could use the VRIO framework to benchmark a firm where you are the Chief Executive. (4 marks)

(B) Cross-functional capabilities are critical for the success of multinational enterprises. With examples, examine the cross functional capabilities that influence a firms competitive strategy. (3 marks)

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