Question
A. A new credit card company is investigating various market segments to determine whether it is profitable to direct its advertising specifically at each one.
A. A new credit card company is investigating various market segments to determine whether it is profitable to direct its advertising specifically at each one. One of the market segments is composed of Asian migrants. The latest census indicates that there are 2.01 million Asian migrants in Australia. A survey of 475 Asian migrants asked each how they usually pay for products that they purchase. The responses are:
1 Cash
2 Cheque
3 Visa
4 MasterCard
5 Other credit card.
The responses are recorded and stored in file 3ACARD.xlsx. Estimate with 95% confidence the number of Asian migrants in Australia who usually pay by credit card.
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