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(a) A new product is designed by AAA Company through internal innovation processes. Assess the THREE (3) factors which may affect this new design. (8

(a) A new product is designed by AAA Company through internal innovation processes. Assess the THREE (3) factors which may affect this new design. (8 marks)

(b) XX Company wants to increase their profit and reach out to new customers. This can be achieved by developing a new product or getting into a new market. Implement the most appropriate tool that XX Company can use to analyse and plan its strategies for growth. (8 marks)

(c) In a company, many novel ideas to launch new products are proposed by the research and development staff. Propose a tool to be used by the company manager to manage the innovation and to reduce the failure of the product after its launch. (9 marks)

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