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a. Actually nowadays, many researchers are advocating for what so-called Demand Chain Management (DCM) over Supply Chain Management (SCM). Is supply chain management more critical

a. Actually nowadays, many researchers are advocating for what so-called "Demand Chain Management (DCM)" over "Supply Chain Management (SCM)". Is supply chain management more critical for the success of businesses, or is demand chain management the key to sustained growth and profitability

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