Question
(a) AG Sdn Bhd is an upcoming unit trust company led by Mr. Boo. This type of business relies heavily on the number of clients
(a) AG Sdn Bhd is an upcoming unit trust company led by Mr. Boo. This type of business relies heavily on the number of clients they obtain. This strategy will ensure their long-term business sustainability. Boo urges his staff to seek and gather clients and at the same time to aggressively promote their unit trust funds. Being a single man, he works tirelessly day and night and expects his staff to do the same. His employees consist mainly of school leavers who are mostly from the Baby Boomers or Generation Y categories. Hence, marketing methods are all set by Boo himself and all the agents are to follow the step-bystep process. Required: Guided by McGregors Theory X and Theory Y, evaluate Boos managerial style. (10 marks) (b) Upon graduation, eager to join the work force you sent many resumes to companies that you want to join. And you received a call for an interview from one of the companies you applied for. This companys business is heavily on brick and mortar whereby their products are being traded physically in a shop. You were happy to receive this invitation and you accepted their call to attend the interview. During the interview session, one of the managers asked your opinion about several queries. The queries are as below. As an interviewee how you manage to answer them in a professional manner will help you secure the job. The context and depth of your discussion will be added advantage as it will portray your knowledge and understanding of their needs. (i) Query 1 As you are aware, our company is mainly trading via brick-and-mortar concept for many years now. Due to the recent pandemic, the top management is considering on engaging into E-Commerce or some call them as E-Business. Explain the differences between traditional and E-Commerce way of business. (5 marks) (ii) Query 2 Do you think embarking into this new or additional business strategy would be advantageous to the company and society? Please do enlighten me on this.
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