(a) Assume Nike plans to conduct an AIDS awareness campaign targeting university students and young adults. Would you agree that the use of a celebrity endorser could help reinforce the message of safe-sex in Malaysia? Justify your answers. (10 marks) (b) If yes, which local artist(s) would you suggest that could enhance Nike's image while promoting the AIDS awareness campaign effectively? And Why? (5 marks) (c) Identify and discuss any FOUR (4) values that the chosen endorser(s) should possess for the campaign. (