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A B C D Row Sum Rank A. On company Web site B. In quarterly catalog C. Face-to-face sales calls D. In special flyer Submit
A B C D Row Sum Rank A. On company Web site B. In quarterly catalog C. Face-to-face sales calls D. In special flyer Submit the document to your instructor as requested.2. Get ready Lawrence Media has a new line of digital organizers that companies can buy and provide to customers and sales people as promotions. Ken Lawrence, founder of Lawrence Media, needs to decide on the best way to sell the organizers. He needs to complete a decision matrix similar to the one shown in Figure 2-5 and duplicated here. FIGURE 2-5: Analytical hierarchy matrix Options for Increasing Sales A D Row Sum Rank A. Raise tour prices 0 3rd B. Drop unprofitable tours 2nd C. Offer popular tours more often 1st D. Cut tour features O 4th Is option A (raise tour Is option A preferable Is option A preferable Rank the rov prices) preferable to to option C (offer to option D (cut tour option B (drop unprofitable popular tours more features)? If yes, rate tours)? If yes, rate this 1. often)? If yes, rate this 1. If no, rate it 0. If no, rate it 0. this 1. If no, rate it 0. 3. Now you try it Ken, can select only one alternative for selling the digital organizer. In the following space, complete the decision matrix, using Figure 2-5 as a guide
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