A) B2B marketing B) Buzz marketing c) Telemarketing D) Bait advertising E) Switch marketing 91) In the family decision-making process, the person in the family who is responsible for starting the purchase decision process is the91) A) influencer B) consumer C) information provider D) initiator E) purchasing agent. 92) Pluto Inc., a fruit juice manufacturer, launches an ad that contains the slogan, "Try our fruit juices and get the freshness of real fruit," to position itself against the category. In this scenario, Pluto Inc. is positioning its juices based on 92) A) product price. B) product applications. C) product competition. D) product class. E) product use 93) Mars Inc., a manufacturer of cat food in Texas, places an ad in a publication aimed at veterinarians. The ad explains why they should recommend Mars's cat food to the owners of the cats they treat. This scenario is an illustration of 93) A) a promotional pull strategy B) demographic segmentation. G) a loyalty marketing strategy D) a promotional push strategy. E) a bait marketing strategy 94) Which of the following best defines branding? 94) A) It involves hiring commercial market rescarch agents to conduct a thorough market research before entering a market with unique products. B) It primarily involves marketing through a mobile device which assists the customers with personalized information C It involves creating new product lines within a company in order to expand and develop the company's product portfolio. p) It features building and maintaining a favorable identity and image of the company and/or its products or services in the mind of the consumer. E) It includes making use of more than one marketing channel to reach a huge number of customers and to cover a large geographical area. 16