Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

A B2B software firm wants to acquire 200 new leads for its new inventory control system through targeted digital ads. They plan to buy display

A B2B software firm wants to acquire 200 new leads for its new inventory control system through targeted digital ads. They plan to buy display ads on contextually relevant trade websites and industry journals. The typical CTR on these types of sites is 2%. The typical CPM is $15. On average, the firm is able to get an email capture from 20% of new visitors to their website. What should be the advertising budget? Group of answer choices $750 $50,000 $1000 $3000 $600

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Hospitality & Travel Marketing

Authors: Alastair M Morrison

3rd Edition

0766816052, 9780766816053

More Books

Students also viewed these General Management questions

Question

Explain the various techniques of Management Development.

Answered: 1 week ago

Question

Personal role: This consists of service to family and friends.

Answered: 1 week ago

Question

The role of life: It consists of your own service to yourself.

Answered: 1 week ago