A banker or financial consultant would advise Sam to carefully evaluate each alternative by conducting a comprehensive financial analysis. They would likely recommend the following: Perform a financial forecast: Sam should project the financial performance of each option over a specific time horizon, considering factors such as revenue, expenses, and profitability. Assess risk and return: Evaluate the risks associated with each alternative and weigh them against the potential returns. Consider the financial stability of the new business venture and the competitive landscape. Conduct a cost-benefit analysis: Calculate the initial investment required for each option, including hiring new employees, training, and marketing expenses. Compare these costs with the expected financial benefits. Consider long-term goals: Sam should align his decision with his long-term vision for Lawn Tech. If he values ownership and is committed to the business's success, this should be factored into the decision-making process