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A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can stand up to legal
A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can stand up to legal scrutiny produce product differentiation create sustainab
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
