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A. Basket Analysis (Use the basket analysis sheet in the Excel file) Download Assignment 2_Basket Analysis.xlsx ID meat vegetables fruits 1 1 1 0 2
A. Basket Analysis (Use the basket analysis sheet in the Excel file)
- Download Assignment 2_Basket Analysis.xlsx
| ID | meat | vegetables | fruits |
| 1 | 1 | 1 | 0 |
| 2 | 1 | 1 | 1 |
| 3 | 1 | 1 | 0 |
| 4 | 0 | 0 | 1 |
| 5 | 0 | 1 | 1 |
| 6 | 1 | 1 | 1 |
| 7 | 1 | 0 | 0 |
| 8 | 1 | 1 | 1 |
| 9 | 1 | 1 | 0 |
| 10 | 1 | 0 | 0 |
- Based on the data table, calculate the relevant numbers in each table ( P(A) through 4. Lift) in Excel. Copy and paste the four tables.
- Explain the procedure of calculating the lift value for the pair of meat and vegetables.
- Interpret the three lift values.
- Suggest promotion strategies for the product pair whose lift is the highest.
- Suggest promotion strategies for the product pair whose lift is the lowest.
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Your Money The Missing Manual
Authors: J.D. Roth
1st Edition
0596809409, 978-0596809409
