Question
A beauty product company is developing a new fragrance named Happy Forever. There is a probability of0.50that consumers will love Happy Forever, and in this
A beauty product company is developing a new fragrance named Happy Forever. There is a probability of0.50that consumers will love Happy Forever, and in this case, annual sales will be1.06million bottles; a probability of0.41that consumers will find the smell acceptable and annual sales will be173,000bottles; and a probability of0.09that consumers will find the smell unpleasant and annual sales will be only45,000bottles. The selling price is $39, and the variable cost is $8per bottle. Fixed production costs will be $1.06million per year, and depreciation will be $1.16million. Assume that the marginal tax rate is40percent. What are the expected annual incremental after-tax free cash flows from the new fragrance?
Annual incremental cash flows ???
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