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A BENGO luxury car company is a global company. It has unique Sporting cars and after sales services for elite segment. It needs to enter
- A BENGO luxury car company is a global company. It has unique Sporting cars and after sales services for elite segment. It needs to enter Africa by establishing the first branch in Egypt.
- As a strategic consultant, Give and advise for the company either to enter or not Egypt? Justify your answer?
- Assume the answer is YES; give the company a strategic path to enter Egypt?
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