Description Afterpay enables shoppers to pay for small (up to $2000) purchases online in interest-free installments. Through their channel selection and social media engagement, they have managed to gain a strong following among the "millennial" segment in Australia. A few months following their initial foray into the U.S. market, the company is considering offering its service in physical stores. Key Questions for Case Reading and Peer Learning Discussion 1. How was Afterpay able to gain such a large following among young consumers in Australia? 2. Should Afterpay begin integrating its service into physical stores? What are therisks to Afterpay and to its retail partners? 3. Should Afterpay expand its network of retail partners to drive further adoption? Which retailers should they pursue next? 4. How can Afterpay increase its revenue stream?