a) Between segment 2 and 3, which one would you recommend the company to target an why? b) What other additional information may be required to guide your decision? Characteristics: Segment 1 Segment 2 Segment 3 Segment 4 Size Growth Competitors Fit Priority? $1m 5% $2m 3% $1m 3% Few,weak Ok $2m 1% Few Yes 1 big Ok Few, weak No