Question 1 0.5 pts In Rogers' adoption curve, the product is first adopted by innovators an early adopters, then: Stalls due to the "chasm." O Spreads to the early majority only. O Goes into the decline stage. O Spreads to the laggards. Spreads to the majority through word of mouth. Question 2 0.5 pts is the process by which an innovation is spread within a market, over time and over categories of adopters. The product life cycle O Purchase behavior O Diffusion O The "chasm" O Adoption