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A beverage company sees an opportunity to introduce a new energy drink in the Middle East. What external factor is most crucial for their international
A beverage company sees an opportunity to introduce a new energy drink in the Middle East. What external factor is most crucial for their international marketing strategy?
Current trends in the US beverage market
Understanding local customer demand and preferences
The company's existing supply chain efficiency
The strengthof their domestic brand recognition
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Introduction to Management Science
Authors: Bernard W. Taylor
11th Edition
132751917, 978-0132751919
