A bicycle business wants to understand more about their business costs and have asked you to step in and help. Their monthly costs are detailed below: store lease payment is $5,800 per month, utilities are $1,550, with internet service at $1,225. Business insurance is $580, and they are currently spending on average $14,500 on digital marketing and advertising. They have a monthly budget for salaried employees of $22,000. The component cost per XRC bike is $576 and are currently offering a $50 rebate. Last month, they sold 1,750 bikes. They currently feel that the right price is $1,300, but that is based only on instinct. They would like advice from you:

*Note - Round to the nearest cent ie $10.45 or to 1 decimal place for percentages ie 14.3%

Calculate the following for the XRC bike? Use the information provided above.

1What is the contribution margin per unit (%)?

2.Calculate the open rate of this direct email campaign?

3.Calculate the CTR on this campaign?

4.Calculate the conversion to sale of this campaign?

5.Calculate the cost per click (CPC) of this campaign?

6.Calculate the cost per order for this campaign?

7.Calculate the opt-out rate for this campaign?