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A _ _ _ _ _ _ _ _ Blank is a group of associated items that consumers tend to use together or think of
A Blank is a group of associated items that consumers tend to use together or think of as part of a group of similar products.
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brand extension
product line
product mix
line extension
product mix breadth
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Strategic Management Competitiveness and Globalization, Concepts and Cases
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
11th edition
978-1285425177, 1285425170, 978-1305200333, 978-1285425184
