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A Blank _ _ _ _ _ _ identifies a firm's target markets, a related marketing mix, and the bases upon which the firm plans
A Blank identifies a firm's target markets, a related marketing mix, and the bases upon which the firm plans to build a sustainable competitive advantage.
Multiple choice question.
marketing strategy
marketing metric
mission statement
market statement
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Operations Management Creating Value Along the Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor
7th Edition
9781118139523, 0470525908, 1118139526, 978-0470525906
