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A boom in innovation has rendered many high-tech products into commodities. When technology becomes commoditized, using is no longer gives manufacturer an edge but bring
A boom in innovation has rendered many high-tech products into commodities. When technology becomes commoditized, using is no longer gives manufacturer an edge but bring them on par with base level of expected operations.
1. Recall a visit to a local specialty retail store (e.g., sporting goods, cooking products, electronics) and identify a generic product or commodity that might be "de-commoditized" and differentiated through innovation. (10 marks)
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