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A Bosch dishwasher costs $ 9 8 9 but a functionally similar dishwasher from General Electric sells for far less. Bosch uses price to convey

A Bosch dishwasher costs $

989

but a functionally similar dishwasher from General Electric sells for far less. Bosch uses price to convey a premium

-

quality brand image. Thus, it is using a

(

)________

pricing tactic.

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