Question
A _____ brand has no branding at all and is produced as a cheap alternative to a manufacturer's brand and to a private label branded
A _____ brand has no branding at all and is produced as a cheap alternative to a manufacturer's brand and to a private label branded product
A.not-for-profit B.generic C.government D.media
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
