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, A brand is trying to determine whether consumers have a preference between several new packaging prototypes . They collect preference data from a set
,A brand is trying to determine whether consumers have a preference between several new packaging prototypes . They collect preference data from a set of 100 subjects who each pick their favorite of the four new packages . The brand then takes the results and puts them into a frequency table . After running a chi square test on their table , they find that their test has a X^ 2 value of 1.3 and a p-value greater than .05. Given this score and p-value, what should the brand decide?
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