A brand manager for a new frozen good that is finally generating profits is likely to expand sales promotions but contract advertising. True False 1 point Nestle recently acquired Seattle's Best Coffee from Starbucks. Even before the Nestle marketers formally recommended this to the CEO, they knew they could defend the idea, in part, by saying shelfspace and cash flow were assured..."right out of the gate." True False 1 point Brand managers - probably all of them, in fact, would like to distribute a TPC product-that is, a product that is at the top of the "Tier Profit Category. True False 1 point A brand manager whose product is at the mature stage, though pressured by competitors trying to "eat his share" has this advantage: his distribution costs for bringing on new wholesalers and retailers has dramatically fallen-even disappeared. True False