A brand manager of a moderately known cleaning product is trying to determine the best way to spend his ad budget. He has determined (based on budget and target match) that one of the following television program packages would suit his needs: Pkg # Program Frequency Reach Target Population Cost per Ad CS 5 110,000 650,000 $7,500 Survivor 115,000 650,000 $B,000 W N Hostage 95,000 650,000 $7,000 (a) Which package should the manager purchase based on maximizing exposure? Justify your answer. (b) Which package should the manager purchase based on cost effectiveness? Justify your