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A brand manager of TaskaBella wants to compute the campaign revenue of field experiment done by RocketFuel. To do so, he multiplied the per user
A brand manager of TaskaBella wants to compute the campaign revenue of field experiment done by RocketFuel. To do so, he multiplied the per user revenue ($40) by the total number of converted users in the treatment group. The campaign revenue he obtained is
A: Equal to the true campaign revenue
B: Lower than the true campaign revenue
C Higher than the true campaign revenue
D: None of the above.
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