A brand manager recently received a market research report indicating that customers perceive that their product performs below average on delivering an important benefit. Which of the following is usually the least effective tactic for this brand manager to choose?

Group of answer choices

Launch an advertising campaign that refutes the performance claims by the key competitors.

Work with R&D to make changes in their product to reduce or eliminate the perceived performance gap on key benefits that customers value.

Reduce their product$$s price to reflect the difference in value customers perceive between their products and competitors.

Deliver advertising messages designed to reduce the importance customers place on the key benefit.

Add unique benefits to their product that customers value.