Question
A brand needs to measure how frequency affects conversions and ROI. Currently the brand runs a campaign on 2x frequency for seven days. How should
A brand needs to measure how frequency affects conversions and ROI. Currently the brand runs a campaign on 2x frequency for seven days. How should the brand set up a test to understand how frequency affects incremental conversions?
A. A Conversion Lift test with a 2x frequency for seven days
B. A multi-cell Conversion Lift test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days
C. A multi-cell A/B test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days
D. A Conversion Lift with 4x frequency for seven days
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
