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A branding strategy in which a firm markets some products under its own name and other products under the name of a reseller because the

A branding strategy in which a firm markets some products under its own name and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as

Multiple Choice

mixed branding.

generic branding.

multiproduct branding.

private branding.

multibranding.

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