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A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $ 5 million promoting this
A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $ million promoting this product this year, which is expected to expand its sales of this product to
$ million this year and $ million next year. They do expect there will be loss of sales of $ million this year and next year in their other products as customers switch to drinking the new ginger ale. The gross
profit margin for the new ginger ale is the gross profit margin of all of the brewer's other products is and the brewer's marginal corporate taxrate is What are incremental earnings arising from the
promotional campaign this year?
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