• A brief description of the three pricing strategies, from least to most expensive strategy.
• Classifications of the five brands into the three pricing strategies: penetration, neutral, and skim.
  • For any of the three pricing strategies where you have multiple brands, rank the brands from least to most expensive.
  • Include the kind of pizza you priced out, your recorded prices, and any other pertinent notes.

• Did your perception of these chains' pricing strategies change based on this exercise? If so, how?
• For you, which of these chains represents the greatest value and why? Explain how each of the four Ps of the marketing mix contributes to your answer.
• If you were to suggest two sales promotion strategies (Section 5.4) to attract more sales, for the brand that has greatest value for you, which two would you suggest? Why?
  • Name the promotional pricing strategy and explain why this is the best fit for the brand you picked.