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A buffet restaurant targets its promotions toward those who love all - you - can - eat meals. Its promotion targets those who desire to
A buffet restaurant targets its promotions toward those who love "allyoucaneat" meals. Its promotion targets those who desire to get more for less money andor those who like variety in their meals. However, the company knows that many of the people who come in will not eat as much. Others, however, may eat way past the value of what they paid. The buffet has balanced this out in its pricing strategy, classifying its diners as light eaters, moderate eaters, and heavy eaters. What type of segmentation strategy is the buffet using?
a Demographic
b Customer size
c Benefit segmentation
d Behavioristic
e Psychographic
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