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A business activity which includes analyzing the attractiveness of the industry, identifying key success factors, evaluating the firm's resources and capabilities, conducting benchmarking against competitors,

A business activity which includes analyzing the attractiveness of the industry, identifying key success factors, evaluating the firm's resources and capabilities, conducting benchmarking against competitors, identifying the firm's core strengths, and generating pathways for gaining the competitive advantage is called:
Diversification
Marketing
Business strategy
Data analytics
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