A business colleague of yours approaches you since they know you are in the MBA program at Wichita State and asks you to provide your evaluation of the (hypothetical) MBA802 Company, a publicly traded company trading on the New York Stock Exchange. Your colleague wants to know your thoughts on the company and whether the company would be a good company to invest in. How would you approach this evaluation to ultimately provide a recommendation to your colleague? In your response, please indicate if you would and explain why:

Base your recommendation based on the current price of the stock? Base your recommendation on what you hear others say about the company? Base your recommendation on what your impression of the company's products ? Base your recommendation on a review of the company's financials (and if so, what would you focus on)? Base your recommendation on something else (please provide additional details)? Just "wing it" based on your gut feel.