A business isn't going to be in business if it doesn't have and retain customers. Every customer makes purchases, and those purchases may be for products, services, consulting, and much more. In a 5-page APA format paper with peer review references and citations, consider a business or a previous one that you have worked for. Address the types of customer information that may be collected and how that data may be used within the business. For example, a construction company may provide services for both business and residential customers. Business customers may have accounts and request work on a regular basis for different job sites, and they may have a specific set of services that they require. Whereas, residential customers may typically only call once and require a specific task to be done. 

How would the company use this information to manage product supplies, personnel, and plan job time availability? 

Address similar questions within your paper as they relate to the specific business type that you have selected.